In the magnificent setting of the Atrium of the National Museum in Belgrade, the prestigious “Leaders in Tourism 2025” awards were presented last night. On an evening that celebrated excellence, creativity, and vision, the key figures who make Serbia and the wider region a top-tier tourist destination came together.

The event, traditionally organized by the Putovanja i turizam portal and produced by the First Media Group agency, once again confirmed that tourism is much more than numbers—it is about people, stories, and unforgettable experiences.

An Evening Marked by Art and Leadership

The ceremony was officially opened by Višnja Rakić, Assistant Minister of Tourism and Youth, and attended by numerous guests from the diplomatic corps, public life, and the business community. With performances by the ballet school “ASD – Royal Academy of Dance” and pop star Ivana Jordan, guests enjoyed a program worthy of the reputation of the National Museum.

WINNERS OF THE “LEADERS IN TOURISM 2025” AWARDS

Here are this year’s laureates who made a mark on the tourism season through their work:

• Tourist Organization “Tara Drina” Bajina Bašta – Tourism Destination of the Year

• Luštica Bay – Most Promising Tourism Project and Best Summer Destination in the Region

• Jahorina Olympic Center – Most Promising Mountain Resort in the Region

• Boban Đurović (Mayor of Vrnjačka Banja) – Outstanding Contribution to Tourism Development

• Tourist Organization of Vojvodina – Tourism Organization of the Year

• Tourist Organization of Novi Pazar – Award for Preservation of Cultural Heritage

• Tourist Organization of Zaječar – Best City Tourism Promotion

• Zobnatica Equestrian Games – Sports and Tourism Event of the Year

• Ethno Village Vrhpolje – Ethno Village of the Year

• Viceroy Kopaonik – Best Hotel in Serbia

• Zepter Hotel Vrnjačka Banja – Wellness and Spa Hotel of the Year

• Heba Divčibare – Mountain Hotel of the Year

• Jasmina Rakočević (RTS) – Media Contribution to Tourism Development

• Nikola Tesla Museum – Cultural Institution of the Year

• Predrag Vučković – Award for Global Promotion of the Region

• Jovan Savin – Travel Influencer of the Year

• Mačkov Podrum – Winery of the Year

Congratulations to all the winners, and we invite you to experience part of the atmosphere from the most important tourism evening of the year through our photo gallery.