Fiji, the idyllic archipelago known for its natural beauty and the warmth of its people, has launched a unique initiative aimed at making tourism more sustainable and meaningful. Called the “Loloma Hour,” this program invites visitors to dedicate one hour of their stay to actively participate in activities that contribute to environmental protection, the preservation of cultural heritage, and support for local communities.

Four Pillars of Engagement: Nature, People, Ocean, and Coastline

Participants in the program can choose from a variety of activities centered around four main focus areas. That is wildlife conservation, community support, coral habitat restoration, and coastal preservation. From observing and protecting marine species like manta rays and iguanas, to engaging in culinary and storytelling workshops, and taking part in environmental actions. Such as beach cleanups and mangrove planting. Each of these activities is designed to help preserve what makes Fiji truly unique.

Inspired by Local Values

The name “Loloma” in the local language symbolizes love, generosity, and compassion—values that lie at the heart of this initiative. The idea is for tourists to not only enjoy the tropical scenery and rich culture. But to also leave a positive mark through a small, yet significant, contribution to the welcoming communities.

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Goal: 5,000 Hours of Solidarity in the First Year

Tourism Fiji has set an ambitious goal of collecting at least 5,000 hours of volunteer work during the program’s first year. Whether planting coral, learning about traditional customs, or helping protect natural resources. Each act of kindness contributes to a broader mission. That is a long-term preservation of the country, with active participation from its guests.

Resorts Partnering with Nature

More than 20 luxury and eco-conscious resorts across Fiji have joined the initiative. These include renowned properties such as InterContinental Fiji Golf Resort & Spa, Six Senses Fiji, Jean-Michel Cousteau Resort, and unique locations like the Seventh Heaven Floating Bar and Vatuvara Private Islands. This diversity makes it easy for tourists to include the Loloma Hour in their daily schedule without sacrificing relaxation or enjoyment.

Travel with Purpose

Visitors to Fiji now have a chance to enrich their holiday with a meaningful contribution. Not only will they take home memories of pristine beaches, but also a sense of being part of something greater. It is a movement that celebrates love for nature, people, and tradition. The Loloma Hour is more than just an activity. It’s a reminder that every journey can be a chance to leave the world a little better than we found it.

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