AI Tourism Summit 2026, a regional conference dedicated to the application of artificial intelligence in tourism, will be held on June 3, 2026, at Hotel Zepter in Belgrade, under the auspices of the Ministry of Tourism and Youth of the Republic of Serbia.

The conference comes at a time when AI in the tourism industry is moving beyond the experimental phase and becoming part of everyday business practice. Automation of guest communication, offer personalization, AI-driven marketing, dynamic pricing, occupancy optimization, and analytics are emerging as tools that directly impact competitiveness, efficiency, and revenue in tourism.

AI Tourism Summit 2026 will gather around 100 decision-makers and experts from the tourism sector across Serbia and the region, including representatives of hotels, tourism organizations, travel agencies, AI and tech companies, institutions, and chambers of commerce. The geographical scope of the conference includes Serbia, Bosnia and Herzegovina, Montenegro, Croatia, Slovenia, and North Macedonia.

The conference program will be structured around three thematic panels, with presentation segments between panels. The focus will be on the impact of artificial intelligence on the travel industry, AI in marketing and content creation, as well as concrete business outcomes and the monetization of AI in tourism.

The event is organized by Centar Spektar, with marketing support from First Media Group.

More information about the program and panelists will be announced soon.